If you were to look at the books, it would seem that Nike is absolutely crushing Adidas. Things are getting pretty heated between Nike and Adidas right now. Sportswear INDUSTRY Footwear Apparel Hardware 3. 301 certified writers online. Beats’ activation around the opening game led to 50m views, compared to Guinness’ 13m; something both Nike and Adidas will be looking to and waiting for as the opening game draws closer.”. Financial Comparison TEAM 7 Josh Militante, Clint Seader, Michelle Lugo, Shamim Imani 2. While Adidas’s current collection features sneakers for nearly every sports, the first pair of Adidas … However, both these apparel companies have continued to outperform the industry. Photographer:... [+] Christopher Dilts/Bloomberg. Moreover, Adidas has been able to adapt itself better to changing customer tastes and preferences. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Adidas's motto is 'Impossible is Nothing'. Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.43 %, recorded in the same quarter. Nike and Adidas are two of the largest footwear companies in the world. Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others. Think about it: typically on a Nike shoe a clean 'Swoosh' logo can be found. Nike is the giant of the industry. Nike's revenues and prestige have rocketed in the past five years. ; An Iconic Brand with a Prestigious Legacy: Adidas has nurtured a strong and prestigious legacy and heritage over its long, illustrious history by influencing and shaping numerous aspects of … Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. Adidas and Nike are the most significant brand names in the minds of customers. The Nike vs. adidas War Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. For over 20 years, Adidas have led the way in terms of the number of competing teams to be kitted out at the tournament. With almost double the followership of Adidas, Nike reigns supreme in terms of the numbers. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, compared to Adidas’s 21.8m. Nike produces its Jordan shoes in a very limited number only. On the other hand, Nike’s marketing expenditure of $3.8 billion was higher than of Adidas but represented less than 10% of Nike’s total revenues. 08.06.16, London – With the 2016 UEFA European Championships kicking off this week, the battle between two of sport’s biggest brands, Nike and Adidas is starting to take shape, data Repucom’s new European Football Report shows. In 2009 the sales percentage of Adidas reported decline in profits. Jumping right into it, Nike by default beats Adidas in the aesthetics department by fundamental design. Its main rival is Nike. As of 2018, Nike’s net income of $4 billion was almost double Adidas’ $2 billion. Across the board, Nike has 2-3x more merchandise on Finish Line as compared to Adidas. The sports shoe industry has grown highly competitive with Nike, Adidas and Under Armour leading the game. Adidas runs bigger than Nike by up to 5 millimeters. However, the table below shows that Adidas has 3-6x more reviews on average even though it has one third less inventory. In comparison, the adidas brand was valued at … This shows that Adidas might be the more popular brand. • List of NKE Competitors With net margin of 14.33 % company achieved higher profitability than its competitors. Although, Nike and Adidas have added roughly $7 billion to total since 2015, Adidas’s growth has come at a 70% faster rate than Nike. Though Nike was still leading with 13.44 billion euros while Adidas made 10.08 billion euros. This compares to Nike’s three posts per week in the same period where 93% are photos. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. See How It’s Powering New Collaboration and What-Ifs, For CFOs and Finance Teams| Product, R&D, and Marketing Teams, Like our charts? Nike vs. Adidas Sportswear companies like Nike and Adidas, have made many products throughout the world that are very popular and continue to grow in their reputations of being the top two leading companies in the sports industry. Interested to know more? Adidas’ growth has been led by its footwear segment which has continued to achieve double-digit growth driven by sales increases in sports-inspired and sport-performance products. Traditionally the battleground has been the supplying of kits and the endorsement of the world’s best and most recognised players. Submitted By Will Investors Be Satisfied With 10% In 2021? For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. Nike vs adidas 1. Nike has added roughly $6.7 billion to total revenue since 2015, increasing at an average annual rate of 6.5%. Right now, Adidas owns about 60 percent of the market due to the popularity of Yeezys and Ultra Boost and NMDs as well. Nike has a larger scale and better profitability than Adidas, but the latter seems to be closing the gap over the last few years – as evident from Adidas’ strong revenue growth and aggressive marketing expenditure. Nike vs Adidas: a league of their own. You can play with assumptions, or try scenarios, as-well-as ask questions to other users and experts. One caters for swoosh addicts, while the other caters to stripe … Repucom's Max Barnett on Nike, Adidas and the battle of the brands in European footba, Nike vs. adidas - battle of the brands infographic, Perspectives: The Big Bet on English Football, The Rising Importance of Social Media for Football Clubs, Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential. Adidas (ADDDF) brand sales in North America were up 25% in … How does Nike’s Profitability compare to that of Adidas? Today, during major sporting events, social media and digital activation are as relevant to Nike and Adidas as the number of national kits both brands manufacture for teams and the exposure the top endorsements provide in the fight for supremacy. Nike brand notifies to “just do it”, while Adidas tells you “impossible is nothing”. The disparity is more evident with half sizes. In comparison, adidas, one of Nike’s largest competitors, held less than five percent of … Nike’s total revenue in 2018 stood at $39 billion – almost 50% more than Adidas’ $26 billion. Both of their popularity has become so immense that they are literally household names. 28.) Adidas has been more aggressive in marketing its products. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 %. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. Comparing Nike’s Market Capitalization to that of Adidas, Market Capitalization: Price per share x Shares outstanding as per latest annual filings, Conclusion: Nike has a larger scale and generates more profits, but Adidas is closing the Gap. This might include you though you may have invested money in these companies, or may have been working with one of them for years as an employee, or have consulted with them as an expert for a long time. This logo represents a tick, which (without going to deep into human phycology) points to positivity and success. (Nike’s Q3 comprises the 13-week period ended Feb. Trefis is currently used by hundreds of thousands of investors, company employees, and business professionals. This EPS figure coupled with a P/E multiple of 30x, works out to a price estimate of $89 for Nike’s stock (shows cash and valuation analysis), which is roughly 10% ahead of the current market price. Nike’s revenues exceed Adidas’ by 50%, but Adidas has reported strong revenue growth over recent years, Nike’s revenue growth since 2015 has averaged 6.5%, as opposed to growth in excess of 11% for Adidas, Adidas did particularly well to grow its Footwear revenues over 2015-17, although Nike’s efforts to regain lost ground yielded results in 2018, Adidas’s strong growth over recent years can be attributed to its increased marketing spend. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, compared to Adidas’s 21.8m. Football is the main battleground between Nike and Adidas. This year, nine of the 24 teams (37%) playing will have kits manufactured by the German sports giant, compared to Nike’s six (25%), Puma’s five (21%) and four (17%) being shared among other suppliers. Moreover, Nike’s net income margin of 10.3% was roughly 30% more than Adidas margin of 7.8%, However, since 2015, Nike’s net income margin has declined while Adidas, led by strong revenue growth has been able to steadily increase margins. Nike has tried to replace adidas as the world’s leading brand for soccer gear worldwide. However, there is still a huge gap between Nike’s and Adidas’ footwear revenues. Athletic footwear has continued to a be a strong driver for these companies, led by higher demand for various casual and running style. Explore example interactive dashboards and create your own, Led by MIT engineers and Wall Street analysts, Trefis (through its dashboards platform dashboards.trefis.com) helps you understand how a company's products, that you. The platform uses extensive data to show in a single snapshot what drives the value of a company's business. There is an intense competition that business in Sports industry is facing. Nike and Adidas are two of the most popular sports equipment companies in the world. That said, both Adidas and Nike have expanded the scale and scope of their operations over time by adding new brands. Nike’s revenues exceed Adidas’ by 50%, but Adidas has reported strong revenue growth over recent years Nike has added roughly $6.7 billion to … Led by MIT engineers and Wall Street analysts, Trefis (through its dashboards platform dashboards.trefis.com) helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price. Nike vs Adidas. Adidas’ Facebook followership has grown twice as fast as that of Nike in 2016 with much higher engagement rates driven largely by its content. Brand Value: Adidas is one of the most valuable brands in sports.According to Forbes, it is ranked at #3 position (Nike at # 1 and ESPN at # 2) with a brand value of $6.8 Billion. Additionally, you can find more Trefis Textiles, Apparel and Luxury Good Industry Data here. The two sportswear giants are at the centre of the battle as the two gear-up to maximise the advertising and sponsorship potential of the Euros this summer. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story Back to video Adidas More importantly, the success of Superstar is part of a broader resurgence for Adidas AG that has a growing number of consumers and investors switching from “Team Nike.” Adidas vs. Nike. On the other hand, Adidas has been able to add roughly $7 billion to total revenues, growing at an average annual rate of 11.3%. 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